Generative Engine Optimisation (GEO): The Future of Digital Visibility in the Age of AI
The digital world is shifting – rapidly. Traditional SEO is no longer enough. As platforms like ChatGPT, Google Gemini, Perplexity AI, and Claude revolutionize how users seek information, marketers and businesses must evolve too. This is where Generative Engine Optimisation (GEO) – also known as Answer Engine Optimisation (AEO) – becomes not just relevant but […]
