The simple answer is to connect and communicate with your target audience in every possible way; one eCommerce website allows sellers to go global and display their products and services to millions of people who might be interested in the same. Even though online marketplaces like Amazon, eBay, and Flipkart are great ways to increase sales, they do have their limitations. For example, customers are more likely to explore and research a brand on a standalone website before making a purchase. Having a presence in a marketplace as well as your own eCommerce store will help you grow your brand’s online visibility, conversions, sales, and revenue.